A campaign encouraging people to enter an emergency contact number in their cellular phone's memory under the heading ICE (In Case of Emergency), has rapidly spread throughout the world as a particular consequence of recent terrorist attacks in London

Originally established as a nation-wide campaign in the UK, ICE allows paramedics or police to be able to contact a designated relative / next-of-kin in an emergency situation.

The idea is the brainchild of East Anglian Ambulance Service paramedic Bob Brotchie and was launched in May this year. Bob, 41, who has been a paramedic for 13 years, said: “I was reflecting on some of the calls I've attended at the roadside where I had to look through the mobile phone contacts struggling for information on a shocked or injured person. Almost everyone carries a mobile phone now, and with ICE we'd know immediately who to contact and what number to ring. The person may even know of their medical history.”

By adopting the ICE advice, your cellular phone will help the rescue services quickly contact a friend or relative - which could be vital in a life or death situation. It only takes a few seconds to do, and it could easily help save your life. Why not put ICE in your phone now? Simply select your person to contact in case of emergency, enter them under the word “ICE” and the telephone number of the person you wish to be contacted.

For more than one contact name, enter them as ICE1, ICE2, ICE3, etc.